February 2015 Market Update

I hope this letter finds you well and enjoying 2015! We are off to a busy start with many new

properties entering the market as sellers take advantage of all the activity.  As a result, it is very important to determine your homes’ position in the market. There are three critical elements to your homes’ placement -  We call it the “3 P’s of selling”!

PRICE – By properly setting the price you will create value in the buyer’s mind and stay in front on the market by being more aggressive instead of chasing it down. Keep in mind, the market determines the value of every home and it all depends on what a buyer is willing to pay.

PACKAGING – This is the condition of your home and property. Take a tour of your home,

looking at it as a new buyer would.  Fix or repair any problems you see, but keep in mind improvements made to the property should be done for enjoyment not resale. An improvement cannot be made to the home and then used with the expectation that a buyer will pay the original cost for the improvement. In accordance, maintenance preserves value, it does not create value. For instance if a new roof is needed, it was needed as a maintenance requirement and cannot be added to the market price of your home.

PROMOTION – Marketing is very important in order to secure buyers who not only want to tour your property, but ultimately will write an offer. You can count on Jose Medina & Associates to do our very best to market your property in as many venues as possible; MyStarkCountyHome.com, Homes.com, HarmonHomes.com, Craigslist.com, Trulia.com, Yahoo Real Estate and Zillow.com. Your home is listed on numerous other websites and will often be advertised on the back cover of the Real Estate section of The Repository, as well as our new text lead system for your property.  Also check out the new and improved JoseSellsHomes.com. 

Ultimately, the seller (YOU), are in control of 2 out of the 3 factors that determine if your home will sell. Keep in mind that every home is in both a pricing war and beauty contest with all other homes.

Your Real Estate Team,

Jose Medina & Associates