Tuesday, February 18, 2014

February Market Update...

I hope this letter finds you well and enjoying 2014! We are off to a busy start with many new properties coming on the market as sellers want to take advantage of eager buyers. As a result
of the increase in inventory, it is very important to determine your homes position in the market. There are three elements which are very important to your homes placement; we call it the “3 P’s of selling”!

PRICE – By properly setting the price you will create value in the buyer’s mind and stay in front on the market by being more aggressive instead of chasing it down. Keep in mind that the market determines the value of every home and it all depends on what a buyer is willing to pay.

PACKAGING – This is the condition of your home and property. Take a tour of your home, look at it as a new buyer would, and fix or repair any problems you notice. However, keep in mind improvements made to the property should be done for enjoyment/maintenance, not resale, because the buyer cannot be expected to pay the original cost of your maintenance project. In accordance, maintenance preserves value, it does not create value. For instance if a new roof is needed, it was needed as a maintenance requirement and cannot be added to the market price of your home.

PROMOTION – Marketing is very important in order to secure buyers who not only want to tour your property but ultimately write an offer. You can count on Jose Medina & Associates to do our very best to market your property in as many venues as possible MyStarkCountyHome.com, Homes.com, HarmonHomes.com, Craigslist.com, Trulia.com, Yahoo Real Estate & Zillow.com. Your home is listed on numerous other websites and will often be advertised on the back cover of the Real Estate section of The Repository. As well as our new text lead system for your property.  Also check out the new and improved JoseSellsHomes.com. 

Ultimately, you as the seller are in control of 2 of the 3 factors determining the sale of your home.   Keep in mind that every home is in a pricing war and beauty contest with all other homes on the market. Let’s talk soon. 


-Jose Medina & Associates